AI overview
AI generated. Not medical advice.What it's for
Eye health and comfort; Macular pigment support; Blue light filtering; Antioxidant support
Who it may fit
Adults who spend long hours on digital screens or want daily support for visual comfort.
Key actives per serving
- Lutein: 20 mg
- Zeaxanthin: 4 mg
- Astaxanthin: 2 mg
- Omega-7 (Palmitoleic Acid): 500 mg
- Zinc: 11 mg (100% DV)
How to take
Take 2 softgels daily with food; fat in a meal can help absorb carotenoids and reduce fishy aftertaste.
Diet / Allergen fit
Made without: artificial colors, artificial flavors, corn, dairy, gluten, nuts, sesame, shellfish, soy, starch, sugar, wheat, or yeast. Contains: Fish (Alaska pollock).
Ingredients explained
Lutein
Lutein concentrates in the macula where it helps filter blue light and acts as an antioxidant to protect retinal cells from oxidative stress.
Caution: Take with food containing fat for better absorption; high intakes may discolor stool or urine but are generally well tolerated.
Zeaxanthin
Zeaxanthin accumulates in the macula alongside lutein, filtering blue light and providing antioxidant protection to photoreceptor cells.
Caution: Best taken with a meal containing fat to support absorption.
Astaxanthin
Astaxanthin is a lipid-soluble carotenoid that helps neutralize reactive oxygen species in eye tissues and supports cellular membrane stability.
Caution: May cause orange-colored stools at higher intakes; take with food to enhance uptake.
Omega-7 (Palmitoleic Acid)
Palmitoleic acid is a monounsaturated fatty acid that integrates into cell membranes and may influence tear film lipid balance and ocular surface comfort.
Caution: Derived from fish oil; avoid if you have fish allergies and take with meals to minimize fishy aftertaste.
Zinc
Zinc is a cofactor for antioxidant enzymes in the retina and supports normal vitamin A metabolism for visual function.
Caution: Taking on an empty stomach may cause nausea; separate from high-calcium or high-iron supplements to avoid absorption interference.
How they work together
Lutein and zeaxanthin concentrate in the macula to filter blue light and provide direct antioxidant protection. Astaxanthin adds broader lipid-soluble antioxidant activity that supports eye tissue resilience. Omega-7 may help the ocular surface by supporting tear film lipids, while zinc supports antioxidant enzymes and visual cycle function.
Safety and tips
Label Warning: Consult a physician before use if pregnant, nursing, have a medical condition, are taking any medications (including anticoagulant or NSAID drugs), or are planning any medical or surgical procedures. Softgels can be a choking hazard.
Who should be cautious: People with fish allergies should avoid this product. Those on anticoagulants or NSAIDs may be more sensitive to fish oil components and vitamin E. People with bleeding concerns or scheduled procedures should discuss with a healthcare provider before use.
Storage: Store in a cool, dry place.
What customers say
Clearer vision support
Many reviewers noticed clearer vision and overall visual comfort after consistent use.
Reduced eye strain and dryness
Users often mention less eye fatigue and relief from dry eyes, especially with screen use.
Benefits may require long-term use
Some feedback suggests consistent, longer use is needed to notice results.
Product rankings:
iHerb Quality Promise
This product is guaranteed authentic and backed by our easy returns & refunds policy. Details
Lutein and Zeaxanthin may support eye health by filtering harmful light and protecting against oxidative stress, enhancing overall vision wellness.
AI generated. Not medical advice.
Overview
- Dietary Supplement
- Only 2 Per Day
- Eye Health and Comfort
- 20 mg Lutein, 500 mg Omega-7 plus Astaxanthin, Bilberry, Vitamin E, Zeaxanthin, Zinc
- Helps Protect Eyes From Harmful Effects of High-Energy Blue Light
- Assists in Building Stronger Eye Tissue, Specifically the Macula
- Supports Clear Vision
- Certified Sustainable Seafood MSC
- Certified by Eagle Certification Group
- From an MSC Certified Sustainable Fishery
- Made with AlaskOmega® Fish Oil
Bold Vision: Proactive delivers select nutrients in two small softgels. Featuring lutein, along with Omega-7 from Fish Oil, Anthocyanins from European Bilberry, and Astaxanthin from algae, Proactive helps protect eyes from harmful effects of high-energy blue light.
Specifications
- First available: 04/2018
-
Shipping weight:
0.18 kg
- Product code: WIF-00440
- UPC: 857188004401
- Package quantity: 60 count
- Dimensions: 10 x 5.3 x 5.2 cm , 0.18 kg
Suggested use
As a dietary supplement, take 2 softgels daily with food.
Other ingredients
Concentrated omega-7 ethyl esters from wild Alaska Pollock (fish) oil. fish gelatin, palm glycerin, purified water, vitamin E (sunflower), lutein & zeaxanthin in Safflower oil, zinc picolinate, mixed tocopherols (antioxidant), astaxanthin, bilberry extract, sunflower lecithin, beeswax.
Contains fish: Alaska pollock (gadus chalcogrammus)
Made without: Artificial colors, artificial flavors, corn, dairy, gluten, nuts, sesame, shellfish, soy, starch, sugar, wheat, or yeast.
Warnings
Consult your physician before use if you are pregnant, nursing, have a medical condition, or are taking any medications (including anticoagulant or NSAID drugs), or are planning any medical or surgical procedures.
Keep out of reach of children.
Softgels can be a choking hazard. Store in a cool, dry place.
Disclaimer
While iHerb strives to ensure the accuracy of its product images and information, some manufacturing changes to packaging and/or ingredients may be pending update on our site. Although items may occasionally ship with alternate packaging, freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by iHerb.
| Supplement facts | ||
| Serving Size: 2 Softgels | ||
| Serving Per Container: 30 servings | ||
| Amount Per Serving | %Daily Value | |
| Calories | 5 | |
| Total Fat | 0.5 g | 1%* |
| Cholesterol | 0 mg | 0% |
| Concentrated Fish Oil | 715 mg | ** |
| Omega-7 (Palmitoleic Acid) | 500 mg | ** |
| Lutein | 20 mg | ** |
| Zeaxanthin | 4 mg | ** |
| Astaxanthin | 2 mg | ** |
| Bilberry Extract | 57 mg | ** |
| Anthocyanins | 20 mg | ** |
| Zinc | 11 mg | 100% |
| Vitamin E | 20 mg | 133% |
| *Percent Daily Value are based on a 2,000 calorie diet **Daily Value not established. | ||